Customer communications

Build stronger customer relationshipsHigh five crop

 Your challenge

• How do you keep your customers and prospects up to date with useful information and share your latest news and views with them?

• Are you happy with how you capture and communicate key messages and encourage a two-way dialogue that promotes customer delight?

• Do you feel you are missing a great opportunity to engage more effectively with clients and prospects, add value in your relationships with them and demonstrate your thought leadership on key industry topics?

Our solution

• We can write and produce magazines and brochures (print and online) that pull together informative content in a reader-friendly format

• We can carry out interviewing and information gathering to generate well-crafted, impactful copy

• We can carry out project management, photography and design or work with your in-house team

• In short, as your creative partner we can take away the hassle of developing and maintaining regular, high quality communication with your customers.

Contact EDG Communications to see how we can help you to create post-event communications that build better client relationships and thought leadership.

Capture and communicate inspiring news with your customers

 

Post-conference publications

Build stronger client relationships after your conferences

 Your challenge

• What happens to all the vital information and views discussed and shared at your client events after they finish?

• Are you happy with how you capture and present key messages and provide valuable follow-up communication to delegates, as well as clients who couldn’t attend but would like to know more?

• Do you feel you are missing a great opportunity to engage with clients and prospects, add value in your relationships with them and demonstrate thought leadership in the topics covered at your events?

Our solution

• We can write and produce magazines and factsheets (print and online) that pull together key information in a reader-friendly format

• We can attend your events, write up sessions, gather input from speakers and delegates, conduct follow-up interviews and generate informative, impactful copy

• We can carry out project management, photography and design or work with your in-house creative people.

 

Contact EDG Communications to see how we can help you to create post-event communications that build better client relationships and thought leadership.

Capture and communicate your key business messages

 

Corporate games inspire employees

Every summer thousands of employees from hundreds of companies pit their wits and athletic abilities against rivals in popular corporate showdowns. But it is after competitors return to their desks from events like the UK Corporate Games (4-7 July) and the UK Challenge (20-23 June) that the lasting benefits emerge.

The drive to win is strong but so is the desire to enjoy an excellent opportunity for team building and camaraderie. The diverse line-up of sports and age-group categories at the UK Corporate Games illustrate its inclusive ethos: there’s something for all employees, including poker, dragon boat racing and tenpin bowling.

“The most competitive event by a long shot is the go-karting,” notes Ben Dobson, national sales manager for the four-day Corporate Games.

Intel reports that 96% of its participants said the UK Corporate Games boosted their morale. The fact that teams come back every year shows the event ticks the box marked motivation. “Many companies return with bigger teams as more employees want to get involved when they see what they can get out of it,” says Dobson.

According to Intelligent Sport, which organises the UK Challenge, 99% of participants at the 2012 event said they believed taking part improved their performance back in the workplace. The 54-hour Challenge, held in June in Dartmoor this year, tests teams’ strategic thinking, as well as their mental and physical strengths under time pressure.

The benefits of participating read like a Human Resources department’s ‘to-do’ list: individual skills development, job satisfaction, empowerment, retention and innovative thinking.

The feelgood factor that events like these generate can cascade across an organisation, especially when the build up, participation and positive feedback feature in internal communications. “Many companies actively promote and cover the Games in their newsletters and magazines. This is another important way of using the event to build and maintain motivation in the workplace,” says Dobson.

Tips for setting up a winning company team and getting it noticed:

• Nominate a team leader to co-ordinate recruitment, preparation and publicity. They need to be single-minded, wildly optimistic and a totally ruthless taskmaster

• Encourage buy-in from senior executives, preferably if they ‘walk the walk’ and actually join the team

• Sell the idea to colleagues by emphasising the health and personal development benefits as well as the networking opportunities

• Start a Facebook page and Twitter account to keep everyone in the know and involved

• Think about fundraising to invest in the all-important kit in corporate colours so you look the part

• Talk about what you are doing – constantly. Make sure your employee magazine gives you plenty of coverage. This story has everything editors love: people, passion, drama, excitement, team spirit and fun.

 

 

How cycling motivates business

You can’t beat the Tour de France, which started this weekend, as a great excuse to pedal out a plentiful supply of motivational business analogies. From capturing team spirit or honing a winning mentality to coping with the unknown, thriving under pressure and out-thinking your competitors.

Team GB cycling coach Sir David Brailsford’s much-admired aggregation of marginal gains, where a series of small improvements add up to big wins, is a convincing strategy businesses could apply to boost progress and productivity. Describing how solid teamwork helps deliver him to the front in the closing metres of a race, where he unleashes his devastating sprint, cyclist Mark Cavendish observes: “I’m just the exhaust, I’m the last thing, the thing that makes the most noise.”

As this year’s race unfolds why not add some cycling inspiration into your next team building session or liven up your PowerPoint presentations with inspiring images?

On a practical level, taking to two wheels with work colleagues can combine exercise and fundraising. That’s why cycling is such a great source of stories for internal and customer publications.

Check your company noticeboard or intranet and you’re bound to find details about people entering events, looking for support or seeking volunteers to join them. There are business opportunities, too. Find out what your key customers are doing on the bike and offer to support them. Longer rides in exotic locations generate great copy and dynamic images for publication.

You could ask your company to jump on board by sponsoring a team of employees to participate in a fundraising ride. There’s no shortage of useful information on where to ride or worthy causes to support. Print team t-shirts or cycling jerseys to broadcast your brand and the cause you are riding for.

For motivation and fun, you can’t beat a corporate peloton of colleagues cruising along together to show the world you support employee wellbeing and charity. And their tales will add a splash of colour to your company magazine.